This isn't a menu of services you pick from. It's a system where each stage builds on the one before it, and skipping one is usually why the rest doesn't work.
Who you are: voice, ICP, offer, market, goals. Everything else is built on top of this.
Where you sit against everyone else claiming the same expertise.
Includedcompetitive differentiation, messaging framework, positioning statement, category language.
Proof that you know what you're doing.
Includedcase study development, proof points, content pillars, thought-leadership angles.
Consistent presence, so the right people see you long before they need to search.
IncludedLinkedIn ghostwriting (founder + company page), content calendar, publishing cadence, engagement strategy.
Infrastructure that runs without you producing anything.
Includedlead magnets, newsletters, podcast/event support, content workflows.
Reputation that compounds without a linear increase in your time.
Includedautomation, productised frameworks, team training, knowledge systems.
This shows you where you stand across all six stages before you commit to anything.
Foundation, Positioning, Authority and Visibility, runs as one engine. This is what makes you known for the right things, by the right people, before you're ever in the room to pitch them.
Month one is onboarding, Foundation and Positioning get set through structured sessions, this becomes the backbone every piece of content is built from. From month two, ongoing execution, weekly content in your voice, plus regular check-ins to keep it on track as the business moves.
3 months, reputation doesn't compound in six weeks.
founders done relying on referrals, who want their name doing some of the selling for them without creating it all themselves.
Everything in Launch, plus the infrastructure that keeps it compounding without you building every piece by hand.
Runs on top of the Launch cadence, plus a build phase for whichever systems compound fastest for your business. Quarterly reviews keep the systems sharp instead of left to run stale.
6 months, this is infrastructure, it needs time to work out.
founders who've outgrown "post content and hope," ready to build something that keeps generating trust, leads, investment and talent even while they're heads-down running the business.