Founder of Vouch

Built by building my own brand and helping founders build theirs.

My story

I've spent the last decade in marketing, from starting at South Africa's #1 advertising agency, running the marketing department inside an international law firm, then spending years working directly with over 100 UK recruitment founders. I started Vouch because I wanted direct ownership over how these brands get built, not by being another layer between the founder and the work.

Vouch isn't a content agency.

Content is one output of a bigger system, the actual product is the reputation that gets built underneath it.

Most marketing advice tells founders to be more visible. I think visibility without memory is wasted effort.

The goal isn't followers, it's being the person your buyer already trusts before they ever pick up the phone.

Who I work with

I work best with B2B and recruitment founders running lean teams, under 10 people, no in-house marketer, based in the UK or Dubai, who know their brand should be doing more for them but don't have a system to implement it effectively.